The tech giant has claimed that Apple Intelligence will help set a new standard for privacy in AI and a system that has personal context at the heart of its offerings.
At the 2024 Apple Worldwide Developers Conference (WWDC) on Monday (June 11), the iPhone maker introduced Apple Intelligence, which is the companyโs personal intelligence system that brings generative AI to the centre of iPhone, iPad, and Mac experience.
The tech giant has claimed that Apple Intelligence will help set a new standard for privacy in AI and a system that has personal context at the heart of its offerings.
What is Apple Intelligence?
Apple has described its new AI as a personal intelligence system that has been built for iPhone, iPad, and Mac. It combines the capabilities of generative AI models with personal context to deliver personalised intelligence โ which means that it understands user behaviour and comes up with appropriate responses. It is like ChatGPT but with more contextual awareness โ it knows the userโs likes and dislikes, online preferences, will keep a tab on their calendar, etc.
Apple says that the new Apple Intelligence is โdeeply integratedโ into iOS 18, iPadOS 18, and MacOS Sequoia. The company claims that Apple Intelligence harnesses the power of Apple Silicon to comprehend and create language and images, works across applications, and draws inspiration from personal context to simplify and enhance everyday tasks.
Apple Intelligence is backed by Private Cloud Compute, which is claimed to be a new standard for privacy in AI. The Private Cloud Compute makes it easy for Apple Intelligence to scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple Silicon servers.
Appleโs Private Cloud Compute (PCC) has been designed to address security and privacy challenges in cloud AI. According to Apple, PCC is the most advanced security architecture ever deployed for cloud AI compute at scale.
What can Apple Intelligence do?
Apple Intelligence lets users improve their writing and communicate with more ease. Apple is bringing systemwide Writing Tools that are built into iOS 18, iPadOS 18, and macOS Sequoia. These tools will allow users to write, rewrite, proofread, and summarise text almost anywhere they write including Notes, Pages, Mails, and even third-party apps.