Alphabetโs Google is considering charging for premium features on its generative AI-powered search engine, the Financial Times reported on Wednesday, citing people familiar with the plan.
The tech giant is looking at a variety of options, including incorporating AI-powered search features to its premium subscription services, which already provide access to its new Gemini AI assistant in Gmail and Docs, the report said.
Alphabetโs shares dipped about 1% in extended trade.
The move would mark Googleโs first time in putting any of its core products behind a paywall, as it seeks to gain ground in the fast-moving AI space. Its traditional search engine would remain free of charge and ads would continue to appear alongside search results even for subscribers, the report added.
โWeโre not working on or considering an ad-free search experience. As weโve done many times before, weโll continue to build new premium capabilities and services to enhance our subscription offerings across Google,โ the company told Reuters in an emailed statement.
Google, which invented the foundational technology for todayโs AI boom, is also locked in battle with two industry players that have captured the business worldโs attention โ ChatGPTโs creator OpenAI and its backer Microsoft.
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