The U.S. cloud software company said a year ago it would invest $4 billion in Britain in the next five years, including in artificial intelligence innovation.
Salesforce has picked London for its first AI centre, where it said industry experts, developers and customers will be able to collaborate on innovation and develop new skills.
The U.S. cloud software company, which is hosting 18,000 people at its annual London World Tour event on Thursday, said a year ago it would invest $4 billion in Britain in the next five years, including in artificial intelligence innovation.
Zahra Bahrololoumi, chief executive of Salesforce UK and Ireland, said the companyโs customers were excited about the benefits of AI, but were cautious about the emerging risks.
โNo company will adopt AI unless they can trust it, which is why we are so well positioned,โ she told Reuters, pointing to Salesforceโs Einstein technology, which has a โTrust Layerโ to ensure customersโ data is not compromised.
โWe are sending a clear message to customers and partners on AI, we are deeply committed to working closely together so that you can reap the rewards of this transformative technology, while ensuring it is a force for good,โ she said.